Building a following

From a marketing perspective, what is the best way to drive traffic to an entity?  Anyone...anyone?  From my perspective, years of project management, home restoration, start ups, real estate, and medical research I have found that if you stick to the same goal it will eventually work.   Over all things, persistence and drive win out.  It helps to have tons of money; however, my research team and I did not have a lot of money when we tackled the problem of treatment of concussions in sports and now preventative measures to keep athletes healthy in the NFL and NHL are taken for each and every insult discovered by the coaches and medical teams, because they now know that unresolved mild traumatic brain injury could impair those wealthy athletes' brains for the rest of their lives.  And my team and I did not have a lot of money when we started a visual jockeying business in San Francisco, called eRoomz and now all that is seen as a back drop at concerts, nightclubs, and corporate functions is moving visuals to make rooms come alive.  These small, grass roots projects that were started with a small group of dedicated people took off because of perseverance, drive, and dedication.  I see the same qualities in my Immortal team.  If my past is a sign of our future success then, with or with out me Immortal the Musical will touch millions of people one way or another.  Off to push the momentum forward this evening with my team.